Top B2B Customer Acquisition Strategies for New Businesses in 2023

Apr 4, 2023

As we enter 2023, new businesses are constantly searching for innovative and effective ways to acquire B2B customers. With the rapid advancements in technology, companies need to stay ahead of the curve to stay competitive.

In this blog post, we'll discuss the top B2B customer acquisition strategies for new businesses in 2023, backed by recent studies, expert opinions, and industry trends. One standout solution is our own automated business development bots, which empower companies to generate and engage leads without needing to hire a business development representative.

1. Harness the Power of Automation

Recent research by McKinsey & Company highlights the significant potential of automation in sales processes, with the potential to increase revenue by up to 10%1. Our own automated business development bots provide an innovative and cost-effective solution to acquiring new B2B customers, allowing your company to create, iterate, and reply to prospects to schedule meetings without the need for a dedicated business development representative.

2. Leverage Social Media and Influencer Marketing

Social media platforms like LinkedIn and Twitter have become vital tools for B2B marketing. A 2021 study found that 75% of B2B buyers use social media to make purchasing decisions2. Partnering with industry influencers and thought leaders can help amplify your message and improve brand visibility, driving more leads to your business.

3. Prioritize Content Marketing and SEO

Creating high-quality, informative content is essential for building trust and demonstrating your expertise to potential customers. A recent HubSpot report found that companies that blog receive 67% more leads than those that don't3. Optimize your content with SEO-friendly keywords and follow best practices for on-page optimization to improve your search engine rankings.

4. Invest in Account-Based Marketing (ABM)

ABM has become a popular strategy among B2B marketers, focusing on targeting specific high-value accounts with personalized content and messaging. Research from the ITSMA found that 87% of marketers say ABM outperforms other marketing investments[^4^]. ABM can help you build deeper relationships with key prospects, ultimately increasing the likelihood of conversion.

5. Utilize Webinars and Virtual Events

Webinars and virtual events have become increasingly popular in recent years, offering an excellent opportunity to showcase your expertise and engage with potential customers. Research by ON24 found that 73% of B2B marketers say webinars are the best way to generate high-quality leads[^5^]. Plan and promote events that provide valuable insights and encourage interaction with attendees to maximize lead generation.


Staying ahead in the ever-evolving B2B landscape requires a solid customer acquisition strategy. By incorporating automation, social media, content marketing, ABM, and webinars into your approach, you can generate more leads, increase brand awareness, and drive business growth.

To learn more about how our automated business development bots can help you acquire B2B customers, visit our website today.

McKinsey & Company. (2020). Automation in sales: A pocket guide to winning with automation. ?

IDC. (2021). Social Buying Meets Social Selling: How Trusted Networks Improve the Purchase Experience. ?